The key roles within a creative agency

A creative agency is an ecosystem where diverse talents collaborate to transform ideas into visual content and impactful campaigns. Each role within this team is essential to ensure that every project is a success, from conception to final delivery.

• Creative Director: Responsible for the overall creative vision, overseeing the development of the idea and ensuring that the project maintains the brand’s identity and message.

• Producer: Coordinates all logistical aspects of the project, including budget planning, team management, and resource organization.

• Art Director: Takes charge of the project’s visual aesthetics, guiding the style, colors, and composition of images or videos.

• Copywriter: Writes scripts and written content, ensuring that the message is clear, engaging, and aligned with the brand’s strategy.

• Cinematographer and Photographer: Capture the images and videos that will be part of the project, applying techniques that elevate visual quality.

• Video Editor: Assembles shots and clips into a cohesive narrative, adding effects, music, and other necessary elements to complete the video.

• Colorist: Responsible for adjusting and enhancing the color of images and videos, ensuring the visual tone is consistent and appealing.

• Graphic Designer: Creates visual elements like logos, graphics, and other visual materials that complement and reinforce the brand’s identity in the project.

• Graphic Editor: Handles visual post-production, adding graphic effects, animations, and other digital elements that bring the project to life.

• Public Relations Specialist: Manages the company’s external communication, ensuring that the brand is projected positively and that the content has the desired impact on the audience.

• Ad Runner: Manages the implementation and tracking of online advertising campaigns, optimizing ad performance across different digital platforms.

• Digital Marketing Specialist: Ensures that the content reaches the right audience, using strategies in social media, SEO, and online advertising campaigns.

• Production Designers: Create the environments and sets where the recordings take place, ensuring that every detail aligns with the creative vision.

Each of these roles is vital in creating content that resonates with the audience and achieves the brand’s objectives. At 9PM, we have a team of adventurous and passionate professionals in each of these areas, committed to growing the share and voice of every brand we work with. Every project is an exciting adventure, and we’re here to take your brand to the next level.